Published On:Tuesday, 18 April 2017
Snapchat to launch 'Poor Snapchat poor Spiegel' campaign; Evan Spiegel found eating a burger on the footpath
Snapchat CEO Evan Spiegel trying to find burger in a bin
After a lot of online bash from Indians, the chatting app Snapchat decided to launch 'Poor Snapchat' campaign to woe Indians with a zoomba song saying "Poor Snapchat poor Spiegel".
"We got huge bashing online from Indians. Even today our app in the play store shows worst reviews at first instance. We therefore use 'Poor Snapchat' campaign to reduce pain. Our CEO spent some time in the extreme slum areas finding and eating a slice of burger which he immediately snapped and shared on Snapchat," a press release of Snapchat communicated in the media.
According to Snapchat source, Spiegel had taken a rigorous training of being poor before actually put some time out at the slum area.
"During the day he only ate one burger and did not comb his hair and not even polished his shoes. He wore a torn trouser for the entire day. All he has shared on his Snapchat account and other social media handles," said the source.